It may not be the logo we showed way back in January, but apparently we were right that a new logo was on the way. It was unveiled this afternoon, just in time for the
November 11 opening of their first storefront (in Chicago).
I had to look a second time before I understood that the pointer is positioned over the N, as in north arrow. Having been though logo selection processes myself, I have to them credit. It’s clean and modern, and I like it.
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