J.D. Power ranks GPS customer satisfaction
October 24, 2008 by Rich Owings
J.D. Power and Associates has released their 2008 Portable Navigation Device Usage and Satisfaction Study(SM) which looked at six ratings factors: ease of use, routing, system appearance, speed of system, voice directions, and navigation display screen.
As you can see below, Garmin ranked number one, closely followed by TomTom.
Some interesting points from the study:
- PND owners are particularly loyal to their brand, as nearly 90 percent report they “definitely will” or “probably will” repurchase the same brand in the future.
Filed under The business of GPS
Majority of GPS devices will get you from one place to another, the one’s that don’t are broken or outdated maps. But what about the subject of customer service from the manufacturer of the GPS you just spent hard earned money to buy. Customer service is lacking if not even an option. Customers put on hold for hours then redirected to an email response where they never get helped or there question is not even recognized. Do these people ever read there email or just breeze through it as “one size fits all problems” Do any GPS manufactures care about the people who bought there devices? Or are they trained to ignore the customers complaint and concentrate on gouging more money from an already frustrated customer?