Thursday, September 2, 2010

More on Garmin-Asus alliance

February 4, 2009 by Rich Owings  
Garmin-Asus-logo-sm

I just finished listening to the Garmin webcast re: their partnership with Asus, and here is what I garnered:


  • A second nuvifone model, in addition to the G60, will be unveiled at the Mobile World Congress beginning February 16 in Barcelona
  • Several more models will be announced in 2009
  • They will release phones on different operating systems, to appeal to various customers; expect to see Android, Windows Mobile and perhaps their own custom Linux OS
  • I take this to mean that the partnership will include Android models and that neither company will be releasing smart phones under their own brand
  • Cost reduction and time to market were major factors in the alliance
  • The alliance gives Garmin a partner with deep mobile telephony experience
  • They believe they will be able to get phones to an attractive price point (for people focused on navigation!)
  • There will be a strong focus on an intuitive interface, something Garmin clearly excels at
  • 2009 will be a transition year in which they will not see high volumes
  • Generally, turn-by-turn navigation will be included and not subject to monthly fees; other location based services may be
  • It sounds like maps will be on board and not delivered over the air; I wonder if the carrier contract will include quarterly upgrades
  • The companies will share distribution based on geography
  • I also learned that Asus is pronounced A-Zeus

That's it!

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