After a day in which we saw the TomTom iPhone car kit go up for pre-sale on the iTunes app store in Europe, and then get pulled down, TomTom decided that the best way to fight the rumor mill on pricing was to put out a news release saying how much it would cost. Here is their rather terse announcement:
TomTom announces today that the TomTom car kit for the iPhone will have a recommended retail price of EUR 99.99 or USD 119.95.
The TomTom car kit will be available this October and will be sold separately from the TomTom app. It will be compatible with the iPhone 2G, 3G and 3GS.
All further details on the car kit will be made available soon.
That brings the total price of app + car kit to $219.94. Not that great of a deal for a second rate navigator. This isn’t exactly difficult to foresee, but I’m going to predict that the kind of pricing pressure we’ve seen for PNDs will soon come to iPhone navigation apps, traffic services, and cradles. Unless TomTom has this sucker patented, I can’t imagine it will be many weeks before someone else announces a mount with an integrated chipset. I also expect to see the car kit discounted at various etailers, since they used the phrase “recommended retail price.”