UPDATE: We now have a dedicated Nike+ SportWatch page with links to hands on reviews.
In perhaps the biggest surprise yet at CES by a major GPS player, TomTom has partnered with Nike, announcing the Nike+ Sportswatch GPS. This is the second time I’ve heard “game-changing” from TomTom this year, and I’m inclined to believe its hyperbole, unless they mean they’ve entered a new market heretofore dominated by Garmin. It appear that this isn’t a one-off deal, as the most telling line from the news release is this quote from Corinne Vigreux, Managing Director, TomTom Consumer:
“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market.”
The watch’s interface will feature three buttons and a “tap screen” which activates the backlight and marks laps. Post-run, the unit uses the Nike+ Connect interface to transfer information to www.nikeplus.com.
Price, size and weight have not been announced, but we do know that it is scheduled for release in the US and UK on April 1, expanding to additional markets in July. Here’s the full news release.
About Rich Owings
Stefan has bundled a slick new product in the Nike+ Sportswatch GPS.
Now it is time for Nike to really blow it out by adding Social Messaging(TM), so customers can dialog with each, with their friends, and with others nearby, while Nike can engage in continuous conversations with them, via messaging that is tightly integrated with their diverse and varying on-the-go daily lifestyles and activities.
Who’s he going to call?
Only PoKos has an App for that!