Bibendum, better known as the Michelin Man, has made his way inside of geocaches all over the country as part of a new Michelin Geocaching Contest launched last week. Now through December 31, 2014, the sight of the cheerful little white tire man could mean you score free tires, or even a vacation!
The contest started last week, when Michelin released 20 – 30 free trackable little Michelin men figurines to be stashed in geocaches across the country and challenged geocachers to find them. You can follow the Michelin Men latest movements on this page.
When you find a Michelin Man Trackable (shown to the right) in a geocache, record your discovery with a unique picture that captures the “spirit of adventure” and, of course, the cute little Bibendum. Then share the photo to Facebook, Twitter or Instagram using the #MichelinQuest tag and your photo will show up on their website for judging. It’s that simple! (As a note, make sure that the photo can be seen by the public if posting to Facebook, or it won’t be judged.)
The top ten photos will win a set of Michelin tires and will be shared on Michelin’s official Facebook page. The photo that receives the most likes will win the grand prize of a vacation. The winner will be able to select between two paid vacations:
- The first option is a fine dining experience at an exclusive gala to celebrate the release of the 2015 Michelin Red Guide in New York City, San Francisco or Chicago. The Michelin Red Guide has been the gold standard in fine dining since 1900.
- The second option is to attend one of the inaugural Formula E races in Miami or Los Angeles. The Formula E series is the world’s first fully-electric racing series.
For full contest rules and more information, check out the Michelin Man Adventure Contest site.