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	<title>GPS Tracklog &#187; TomTom iPhone a</title>
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		<title>TomTom iPhone car kit pricing</title>
		<link>http://gpstracklog.com/2009/09/tomtom-iphone-car-kit-pricing.html</link>
		<comments>http://gpstracklog.com/2009/09/tomtom-iphone-car-kit-pricing.html#comments</comments>
		<pubDate>Fri, 25 Sep 2009 12:15:29 +0000</pubDate>
		<dc:creator>Rich Owings</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[TomTom]]></category>
		<category><![CDATA[TomTom iPhone a]]></category>

		<guid isPermaLink="false">http://gpstracklog.com/?p=2813</guid>
		<description><![CDATA[After a day in which we saw the TomTom iPhone car kit go up for pre-sale on the iTunes app store in Europe, and then get pulled down, TomTom decided that the best way to fight the rumor mill on pricing was to put out a news release saying how much it would cost. Here [...]]]></description>
			<content:encoded><![CDATA[<p><img style="border-bottom: 0px; border-left: 0px; display: block; float: none; margin-left: auto; border-top: 0px; margin-right: auto; border-right: 0px" title="tomtom-iphone-car-kit" border="0" alt="tomtom-iphone-car-kit" src="http://gpstracklog.com/wp-content/uploads/2009/09/tomtomiphonecarkit.jpg" width="413" height="440" /> After a day in which we saw the <a href="http://iphone.tomtom.com/en-us/">TomTom iPhone car kit</a> go up for <a href="http://www.engadget.com/2009/09/24/tomtom-clears-up-iphone-car-kit-slip-99-99-for-the-hardware-al/">pre-sale on the iTunes app store</a> in Europe, and then get pulled down, TomTom decided that the best way to fight the rumor mill on pricing was to put out a news release saying how much it would cost. Here is their rather terse announcement:</p>
<p> <span id="more-2813"></span>
</p>
<blockquote><p><strong></strong><em>TomTom announces today that the TomTom car kit for the iPhone will have a recommended retail price of EUR 99.99 or USD 119.95. </em></p>
<p><em>The TomTom car kit will be available this October and will be sold separately from the TomTom app. It will be compatible with the iPhone 2G, 3G and 3GS. </em></p>
<p><em>All further details on the car kit will be made available soon.</em></p>
</blockquote>
<p>That brings the total price of app + car kit to $219.94. Not that great of a deal for a second rate navigator. This isn’t exactly difficult to foresee, but I’m going to predict that the kind of pricing pressure we’ve seen for <acronym title="Personal Navigation Device">PND</acronym>s will soon come to iPhone navigation apps, traffic services, and cradles. Unless TomTom has this sucker patented, I can’t imagine it will be many weeks before someone else announces a mount with an integrated chipset. I also expect to see the car kit discounted at various etailers, since they used the phrase “recommended retail price.”</p>
<p><strong>EDIT</strong>: <a href="http://investors.tomtom.com/releasedetail.cfm?ReleaseID=411360">Source</a></p>
<p>Related post:</p>
<ul>
<li><a href="http://gpstracklog.com/2009/08/tomtom-iphone-app.html">TomTom iPhone app</a></li>
</ul>
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