The geocaching one-trick-pony Geomate.jr may be about to get a second life. We reported back in January that the product had been discontinued, but if you login to update your Geomate.jr today, you’ll get a message saying the page is temporarily out of service. The interesting part is that the page is “signed” by Brand 44.
A little digging turns up the following:
Brand 44 was started in 2011 by Edward O’Brien a Colorado native who wanted to create “Backyard Adventures” as recreational activities that family members of all ages and other groups could enjoy out of doors anywhere. Brand 44 is a distributor of licensed Boy Scouts of America products, Slackers® brand Slacklines and Ziplines. In April of 2012 Brand 44 acquired the Geomate Jr. product line from Apisphere Inc. “This is a great addition to our expanding line of adventure products that get young people and their families outside to explore their world and learn more about themselves,” says Ed O’Brien. At Brand 44, our goal is to provide great products to fine retailer worldwide.
UPDATE: Here’s a news release I’ve received:
Brand 44 of Denver Colorado (brand44co.com) has recently purchased the Geomate Jr. Geocaching GPS product line from Apisphere Inc. of Dallas Texas. “This acquisition rounds out our growing geocaching product line and will enable us to offer select retailers the most comprehensive selection of geocaching products available anywhere,” said Edward O’Brien, Brand 44′s president.
Geocaching is a real world, outdoor treasure hunting game using a GPS enabled device. With your family and friends, navigate to a set of coordinates and attempt to find the geocache (container) hidden at that location. Geocaching is one of the fast growing activities as there are over 6 million active geocachers, 1.6 million active geocaches, with over 75 million geocaches forecasted to be found in 2012!
Brand 44 is a creator of products that encourage families and kids to get outdoors and have fun. There is an alarming trend (Outdoor Retailer Association 2011 Recreation Report) showing substantial declines in outdoor participation by kids 6-12 in the last 5 years. Brand 44 is focused on making outdoor activities fun for the whole family.
The “Backyard Adventure” products include the Slackers™ Slacklines and Ziplines, The Geomate™ line of geocaching products including the popular Geomate Jr.® GPS device that comes preloaded with over 250,000 cache locations from the Geocaching.com database. Brand 44 is also the licensee of the “Be Prepared” line, a Boy Scouts of American branded line of camping and activity products.
I hope to be able to speak with Ed O’Brien sometime next week and learn more, in which case I’ll either update this or publish a new post.