According to a press release, the GPS company TomTom has entered a multi-year partnership with AOL Inc. to power its core mapping services for AOL’s MapQuest, Inc. MapQuest users will now have access to TomTom’s extensive digital map database, across all digital platforms including MapQuest.com and its smartphone and tablet iOS and Android apps.
“We are delighted to enhance the digital mapping network of MapQuest with this partnership,” commented Charles Cautley, Managing Director of TomTom Licensing. “Having access to the most accurate mapping technology ensures that millions of people can make smarter decisions on every journey.”
“We are thrilled to partner with a global mapping leader such as TomTom,” said Brian McMahon, general manager, MapQuest. “Every day, millions of people depend on MapQuest for maps and driving directions to find their way. By extending TomTom’s mapping expertise across our platforms globally, we are continuing our commitment to provide MapQuest users with a best-in-breed mapping experience.”
This move isn’t incredibly surprising, as TomTom has been slowly increasing their presence in different markets, including sports watches, as the dedicated GPS devices are being purchased less and less due to smartphone and related technologies.