Sunday, March 18, 2012

Luxury GPS Fashion Bags Introduced


It appears that GPS tracking is moving up in the world. Technology that started out as huge black boxes attached to vehicles is now being miniaturized and sewn inside designer handbags that cost a small fortune. I can’t decide if it’s awesome or simply more pointless toys for people with way more money than me.

I mean, I’ll be honest: I’m pretty clumsy sometimes, and I am easily distracted. I can’t tell you how many times I forget what day of the week it is, or how often I’ve ran out to my car to search for the phone that’s resting safely in my pocket. In short, I’m a little absent minded. The new Mezzi line is designed for people who are like me but have a lot more money to spend. At upwards of $1,500 per bag, I can’t imagine needing a GPS device to help me keep track of something like that, but I suppose it takes all kinds.

The bag itself, from what I can gather, uses TrackR, the popular crowdfunded GPS tracking device to locate the bag. The device has several cool features including separation alert, ringing the device, distance indicator, item location and crowdsourced alerts. It can also ring your phone in case you lose it. But here’s the kicker: the TrackR device itself only costs about $30.

So, maybe I’m not much of a fashion girl, but I’d personally be tempted to just pay $30 for a TrackR and then just attach it to whatever I happened to need to keep track of: you know, my purse, wallet, keys, dog, boyfriend…but maybe that’s just me. This so-called “Smart Fashion” is a movement that I’ve seen more and more in the last few months, with everything from GPS-embedded jackets to shoes and even underwear hitting the online marketplace.

I can’t decide if I’m a huge fan of this new trend. While I can certainly see the benefits of being able to track your valuable items via GPS, at the same time it seems a little silly. What do you think? Are GPS wearables and ‘smart fashion’ a passing trend? Would you purchase something like this for yourself or a loved one? Let me know in the comments!


  1. I most certainly would want my bag on GPS do you see.the price of a good bag these days?

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