Sunday, March 18, 2012

HD Traffic comes to US with Tom Tom GO 2535 M LIVE

TomTom GO 2505 M LIVE

UPDATE: It looks like they’ve changed the model number on this one from the 2505 M LIVE to the 2535 M LIVE.

UPDATE 2: Read my hands on review of the TomTom GO 2535M LIVE.

TomTom is finally bringing HD Traffic to the US with the TomTom GO 2505 M LIVE. The company claims this is a killer app, a game changer. Why? They say that three things make it better than current live traffic options:


  1. More accurate reporting of actual jams, reducing the frequency of false positives and false negatives; they say it is twice as accurate as other systems (80% for HD Traffic vs. 40% for others)
  2. Coverage – While TMC has six million miles of road coverage, Tom Tom says they have 12 times as much, translating into more secondary and tertiary coverage for intelligent routing around jams
  3. Frequency of updates – Every two minutes vs. 15 minutes for alternative live traffic reporting

The model that will feature all this road warrior goodness is the TomTom GO 2505M LIVE. It’s built on the same hardware platform as the TomTom GO 2505TM, and shares that device’s 5” capacitive touchscreen, new interface and magnetic mount. Connected LIVE services such as Google Local search will be provided by AT&T, with a free initial trial, the length of which has not been announced. Lifetime maps updates are included as well. The 2505 M LIVE is expected to be available late spring for a MSRP of $349.

Here’s the full news release:

TomTom Unveils GO 2505 M LIVE

New Connected Device is First in the US to Offer TomTom’s Revolutionary HD Traffic™

Las Vegas, 2011 International Consumer Electronics Show, January 5, 2010 – TomTom, the world’s leading provider of location and navigation solutions, today announced the launch of the next generation of the TomTom GO LIVE. The connected GO 2505 M LIVE comes fully-loaded with powerful LIVE services, including the award-winning TomTom HD Traffic™*. Now, for the first time in the US, drivers will have access to TomTom HD Traffic, the most accurate, comprehensive and frequent traffic information available.

The new GO 2505 M LIVE delivers a world-class navigation experience with instant and continuous routing, an enhanced software platform, and the sleek, new look of the latest generation of GO products. The enhanced LIVE service offering, which will be delivered via AT&T’s wireless network, will be available with a trial subscription out-of-the-box, and includes Local Search powered by Google, Fuel Prices, and Weather Forecasts.

“As the world’s leading provider of navigation solutions, we are excited to introduce the next generation of live connected devices to our product line-up,” says Tim Roper, president of TomTom, Inc. “The addition of TomTom HD traffic to our LIVE services offering represents a revolution in real-time traffic information that will further empower our consumers with superior driving intelligence.”

The new GO LIVE also offers enhanced navigation features including Intuitive Voice Recognition and Bluetooth® Hands-Free Calling. With access to various voice commands, drivers can say “take me to the nearest restaurant” or ask to “drive to an address.”

Other popular features include a sleek, new look, capacitive touch screen technology and an improved click-and-lock magnetic mount.

Features Overview

  • TomTom LIVE Services bundle, including TomTom HD Traffic, Local Search, Fuel Prices, and Weather Forecasts bundled
  • Instant and continuous routing
  • Crisp, sharp graphics and intuitive user menus
  • Pinch-to-zoom and swipe from screen-to-screen using gestures
  • Bluetooth Hands-Free Calling** to maximize safety
  • Intuitive Voice Recognition
  • A click-and-lock mount to keep the device securely mounted while driving
  • Expanded driving view on 5” glass touch screen
  • Lifetime Map Updates***
  • Announces Street Names
  • Advanced Lane Guidance

Availability and Pricing

The TomTom GO 2505 M LIVE will be available at retail stores and from online retailers in mid-2011 for $349 MSRP. A trial subscription of LIVE services will be available for free with each purchase.

About Rich Owings

Rich is the owner, editor and chief bottle-washer for GPS Tracklog. Connect with him on Twitter, Facebook or Google Plus.

Comments

  1. gatorguy says:

    You have to understand TomTom speak. When they say they cover 12 times as much as TMC, they’re a bit misleading. I think you’ll find that 6 million miles of traffic coverage claimed is primarily IQRoutes historical data, not actual real-time traffic events. And as with their “One million more miles” map claim, the “twice as accurate” statement doesn’t mean compared to all other US traffic services, but instead against the worst. In any case, this isn’t going to be the same cell-probe sourced HDTraffic found in Europe, at least anytime soon. Still, claiming it as HDTraffic should help on the unit sales.

  2. offthegrid says:

    I’m not sure if there are even 6 million miles of road ways in the US never mind 12 times that much. I believe they are using lanes to multiply what they are describing.

    No mention of whether they are still using a GPRS chip or whether they are using EDGE now. Nothing like going to sleep waiting for an answer from a Live query.

    The use of the GD Traffic moniker here is for confusions sake only as it has little to no relationship with their Euro product which is best in class there.

    This will be more like the South Africa version.

    Either they are using TrafficCast Dynaflow 3.0 with their own probes and IQ Routes or they are securing their own probe data and have or will jettison TrafficCast.

  3. offthegrid says:

    That should be HD not GD above.

  4. gatorguy says:

    It is GPRS.

  5. Rich Owings says:

    Thanks folks. I have to agree. I think they are over-promising and will likely under-deliver.

  6. Jon Strong says:

    The discussion made me curious, so I did a bit of searching and learned that as of 2009, the Bureau of Transportation Statistics estimated that when you include all Urban roads (Interstate, Other arterial, Collector and local) and Rural roads (Interstate, Other arterial, Collector and local), the total added up to 8,542,163 miles of road – and that was 2 years ago. Link to this info is:
    http://www.bts.gov/publications/national_transportation_statistics/html/table_01_06.html

    No idea how that correlates in real life to the maps that TomTom uses, or effective traffic coverage. But it does give a better sense of the amount of roadway in the US.

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