Archives for August 2014

There are dozens of trackers designed for dogs and kids and everything in between, but many of them are too large to comfortably fit a cat. Multi-purpose trackers are often marketed to dog owners, but as any cat lover will tell you, our feline furry friends travel quite a bit differently than their canine cousins and heavy rectangular trackers simply won’t work for fussy kitties.

Introducing Pawtrack, a GPS collar designed specifically for cats. The tracker is currently seeking funding on Kickstarter with a little over two weeks left, more than half of the goal pledged and an expected launch date this November.

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Image from Infographic created by OpinionLabs

Indoor GPS technology has become quite the topic here recently. Quite a portion of the articles I have found are on all the different methods that we can use to take GPS navigation and implement it inside a building. Airports, malls and other large structures would benefit, some say. However, the idea of a corporation tracking shoppers movements is not something that has been widely accepted.

OpinionLab recently conducted a study asking consumers whether or not they would be comfortable letting companies track them and under what circumstances it would be acceptable or not. The infographic they have created is below, but basically the consensus is that a majority of shoppers are definitely not comfortable with sharing their location and data with companies. The most common reason was security—they didn’t believe that the company would keep that information private. In fact, around 44% said that if a company implemented a tracking program they would be less likely to shop there.

Check out the numbers for yourself: read more

A new GPS tracker claiming to be the ‘smallest real time GPS tracker in the world’ completed its funding on Kickstarter and is now available for purchase on their website. It’s called Trax and while I don’t know about it being the smallest, the device only measures about 1.5 inches by 2 inches and weighs around 30 grams (1.06 oz) which is pretty tiny. Trax is designed for kids and pets and can be attached to a shirt, lanyard, pet collar or any number of things. read more