There is no such thing as a foolproof addressing system. Lattitude/Longitude coordinates are extremely accurate, but most people are just confused by the string of numbers. Physical street addresses are easier to understand, but also harder to find in unfamiliar places and often inaccurate. Now, a new startup company is attempting to revolutionize the way we give directions and discover new locations.
The company what3words has taken the entire globe and divided it into a grid of 3 meter by 3 meter squares–a total of 57 trillion squares. Each square is then assigned three random common words to identify that particular spot. The ingenious thing about this mapping system is the level of accuracy without the need for special equipment or any additional knowledge (which is often the case for latitude/longitude). read more
